Freelance Web Developer Who Transforms Businesses

Excellent question! Before making a decision, I would perform a complete audit to identify the bottlenecks. Many times, a deep optimization (images, cache, database) can do wonders. If the base is very old or poorly built, redoing it with modern technologies like Next.js could be the best long-term investment for speed, security, and scalability. I will analyze the data with you and give you an honest and transparent recommendation.

It depends on the case. Existing plugins are fast, but sometimes they overload the web or do not fit 100% to your processes. A custom plugin is a tailor-made suit: it does exactly what you need, it is lighter and more secure. For key functionalities of your business, I usually recommend custom development. For something more standard, a good well-configured plugin can be the ideal solution.

Both are crucial and feed each other. A slow website frustrates users and Google, affecting your ranking. A blog with valuable content attracts qualified traffic. My approach is comprehensive: first, I ensure that the technical base (speed, WPO) is impeccable. Then, we can draw up a content strategy that responds to your customers' searches. It's a winning combo.

Perfect! I love to collaborate and be the technological partner they need. I adapt to your tools (Slack, Trello, Asana...). My role is to provide the technical perspective, ensure that the campaigns have robust web support and that the landings are perfectly optimized to convert the visits that the marketing team generates. Fluid communication is the key to success.